Programme Number: 649343
✅ In today’s digital-first world, personal branding is a key driver of professional growth, visibility, and differentiation. Short-form video has become one of the most powerful tools for personal and professional communication.
✅ This practical seminar is designed for professionals who want to build an authentic and strong personal brand by strategically using short-form video to increase visibility, grow their audience, and create meaningful connections.
🔎 What You Will Gain from the Seminar
Participants will gain practical skills, modern techniques, and tools that can be immediately applied to their digital presence, with the aim to:
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build a strong and authentic personal brand,
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use short-form video effectively for professional visibility,
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increase recognition and credibility,
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and leverage video content for professional growth and opportunities.
What You Will Learn
During the seminar, participants will gain structured knowledge, practical skills, and strategic insight into how to build and grow a strong personal brand through short-form video, with immediate application to their professional activities.
🔹 Defining, Strategizing & Positioning Your Personal Brand
How to clearly define your personal brand, your unique value proposition, and the message you want to communicate. Strategic positioning that helps your audience understand who you are, what you stand for, and why they should follow or trust you.
🔹 Short-Form Video Strategy with Clear Objectives
How to design short-form videos with a clear purpose (visibility, authority, engagement, leads). Video structure, hooks, key messages, and calls-to-action so that each video supports the goals of your personal brand.
🔹 High-Performing Content for Instagram Reels, TikTok & YouTube Shorts
Understanding the differences between platforms and how their algorithms work. What type of content performs best on each platform and how to adapt the same message across different formats and audiences.
🔹 On-Camera Presence: Confidence & Professional Image
Techniques to feel comfortable in front of the camera, improve your natural presence, body language, and vocal delivery. How to communicate professionalism, authenticity, and confidence through video.
🔹 Storytelling for Short-Form Video that Creates Connection
How to apply storytelling techniques even in very short videos. Creating stories that capture attention, evoke emotion, and build a meaningful connection with your audience.
🔹 Consistency, Visual Identity & Brand Recognition through Video Content
How to maintain consistency in tone, messaging, and visual appearance so your audience can easily recognize you. Developing a personal style that strengthens brand recall and credibility.
🔹 Leveraging Short-Form Video for Professional Growth & Opportunities
How to use short-form videos for networking, strengthening professional relationships, attracting clients or collaborations, and advancing your career. Connecting your personal brand with real professional opportunities.
🎯 Who Should Attend?
✔️ Business owners and executives seeking to strengthen their personal brand
✔️ Marketing and communication professionals
✔️ Freelancers, coaches, and consultants
✔️ Content creators and professionals aiming to stand out digitally
📍 Dates: 24/06/2026 & 25/06/2026
🕒 Time: 08:30 – 16:30
📍 Training Method: Face-to-face
👨🏫 Trainer: Rafail Aletras
💶 Participation Fee: €95 per person
Why Participate
Building a strong personal brand is a strategic investment for professionals who want to stand out, build credibility, and unlock new opportunities.
Through this seminar, participants will gain practical skills to confidently use short-form video as a strategic branding tool.
📢 Secure your place and start building your personal brand through short-form video with strategy and confidence.
Information & Registrations
📩 For more information and registrations, please contact:
📞 22 253485
💡 If the company and/or participants are not registered on the ERMIS online platform, please contact us at the above number for guidance and support.
Registration Steps via the “ERMIS” Platform
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Visit https://ermis.anad.org.cy and log in using the company’s (employer’s) credentials.
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Select Participation in Training Programmes.
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Select Lifelong Learning.
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Select Multi-Business Training Programmes – Standard.
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Search for the programme (#649343) and select Actions.
(Ctrl + F for quick search) -
Select Application for Participation.
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Select Employer application for participation and authorization for grant payment.
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Click Add Participant, select the individual, and indicate their job title.
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Click Add and Close, then Submit.
